The Role of Social Capital on Consumer Behavior and Sustainability of Religious Business Units (Case Study of Waringin Store, Mataram City)
DOI:
https://doi.org/10.32662/golder.v0i0.3628Keywords:
Consument Behaviour, Religious Business Unit, Social CapitalAbstract
This research is aim to get a analyze social capital's impact on the sustainability of a business unit in the trade sector for ceremonial or religious activity products for Hindu communities. The data used is primary data obtained through in-depth interviews with a data triangulation method. The findings of the research indicate that there is a relationship between social capital and business sustainability, through Bourdieu's theory on how social capital can generate economic resources. The expression of socio-economic relationships is marked by activities in behaviors or actions that support social interaction, such as partnerships, activities characterized by networking participation, reciprocity (exchange or reciprocal activities between individuals or groups), trust, values, social norms, and proactive actions. The application of social capital in the case of Toko Waringin facilitates customers through access to a very strategic location, availability of products, and a variety of Hindu religious ceremonial supplies, with a good inventory system and flexible service times.
References
Buku :
Arya, I. N. (2015). Rerahinan dan Hari Raya Agama Hindu.
Kotler, P., & Keller, K. L. (2007). Manajemen Pemasaran . Indeks.
Marentek, M., Supit, V., & Mandey, N. (2020). Komunikasi Pemasaran. POLIMDO PRESS.
Sahir, S. H. (2021). Metodologi penelitian. Penerbit KBM Indonesia.
Salim, A., & Carolina, S. (2001). Teori dan paradigma penelitian sosial: (dari Denzin Guba dan penerapannya). Tiara Wacana Yogya.
Sumbermulyo. (2023). Libur Hari Raya Sebagai Bentuk Indahnya Toleransi Antar Umat Beragama.
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (Sutopo, Ed.; 2nd ed.). Alfabeta.
Yustika, A. E. (2013). Ekonomi kelembagaan: paradigma, teori, dan kebijakan. Erlangga.
Jurnal :
Amalia, A. D. (2015). Modal Sosial dan Kemiskinan. Sosio Informa, 1(3). https://doi.org/10.33007/inf.v1i3.166
Aprilia, N. K., Andayani, N. M., & Ayustini, N. L. (2019). Pengaruh Aktivitas Upacara Keagamaan Umat Hindu Terhadap Perekonomian Pedagang Di Pasar Badung. Jurnal Bakti Saraswati, 08(02).
Alamsyah, W. F. (2023). Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Skincare Ms Glow. Jurnal Ekonomi Bisnis Digital, 2(1), 1–10. https://doi.org/10.59663/jebidi.v2i1.163
Nurami, M. (2012). Peran Modal Sosial Pada Pemberdayaan Ekonomi Masyarakat (Studi Pada Usaha Daur Ulang Di Desa Kedungwonokerto, Kecamatan Prambon, Sidoarjo). Jurnal Ilmiah Mahasiswa FEB UB, 1(2), 1–15.
Setyaningrum, I., & Hakim, R. (2023). Kemitraan Sebagai Pendorong Peningkatan Produktivitas Industri Pengolahan Skala Mikro Di Indonesia. Kabilah: Journal of Social Community, 8(1), 1065–1078. https://doi.org/10.1504/IJGSB.2016.076447
Setyaningrum, I., Wulan Sari, D., & Dwi Handoyo, R. (2021). Using Two Step Cluster Analysis To Identify Partnership Activities Of Micro And Small Industry (Msi) In Indonesia. Journal of Contemporary Issues in Business and Government, 27(2). https://doi.org/10.47750/cibg.2021.27.02.523
Penelitian dan undang-undang lainnya :
Keputusan Menteri Perindustrian Dan Perdagangan Nomor 350/MPP/Kep/12/2001.
Ni, O. :, Budiasni, W. N., Made, N., Ayuni, S., Kadek, N., & Trisnadewi, A. (2019). Implementasi Spiritual Capital Pengrajin Saab Mote : Telaah Dari Ajaran Agama Hindu (Studi pada Pengrajin Saab Mote di Desa Nagasepaha, Buleleng). In Prosiding Seminar Nasional Hasil Penelitian-Denpasar.
Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen.
Downloads
Additional Files
Published
How to Cite
Issue
Section
License
Authors retain copyright and grant the journal right of first publication with the work under licensed under a Creative Commons Attribution 4.0 International License (CC-BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
